Top 100 E-Commerce Companies Germany – List of the Largest E-Commerce Companies

199,99 Incl. VAT

“The best overview of the German e-commerce industry.”

  • Excel list of the 100 largest German e-commerce companies (by revenue) for download
  • Contains online merchants from different segments incl. industry information
  • Including: sales (2015-2018), number of employees, e-mail, address, telephone number, management, etc.
  • Download of the Excel file valid indefinitely, free updates within one year after purchase, free preview file available
  • Last update: 17.06.2020

This list is part of our massive database of Germany’s 400 largest retail and trading companies.

Customers who were interested into this product also bought:
Top 400 Trading and Retail Companies in Germany
Top 1000 Industrial Companies in Germany
Top 600 Chemistry Companies Germany
Top 1000 Companies in Germany


Research Germany - List of the Largest E-Commerce Companies

Database of the Largest E-Commerce Companies in Germany for Direct Download as Excel List

Our list of the largest e-commerce companies in Germany is an exclusive listing of the top-selling German online shops. The database contains companies that are exclusively engaged in online trading or have a clear focus on online trading. In addition to the turnover and employee figures, the list contains information on the respective industry focus as well as general contact data. You can easily purchase the data set via our online shop and download it directly as an Excel list. Our data is updated regularly to ensure a consistently high data quality. Within one year after purchasing the list, you will receive the updates free of charge by e-mail. If you have any questions regarding the data set of the largest e-commerce companies in Germany or our service in general, we would be pleased to receive your message at contact[at] We would also be happy to provide you with a free preview file so that you can get an impression of the structure of the list.

The Most Relevant German Online Retailers at a Glance: Fashion Trade, Furniture Trade, Food Trade, etc.

The list of the largest German e-commerce companies is an excerpt from our comprehensive database of the top-selling retail companies in Germany. Thanks to the included categorization according to industry and field of activity, it is possible to filter out the most suitable companies for one’s own project with just a few clicks. Even though online trade has experienced a strong upswing in recent years, many relevant players are still largely unknown. With our list you will get a comprehensive overview of the market and can start directly with your approach. Many of our clients use our databases for lead generation or for the preparation of competitive analyses. Thanks to the clear structure in an Excel file, the data can be transferred to your CRM system or used for further analyses.

This information is included in the list of the largest e-commerce companies in Germany:

  • Company name
  • Revenues for the years 2018, 2017, 2016 and 2015 and number of employees (based on annual and consolidated financial statements)
  • Indication of the industry focus (e.g. fashion trade, furniture trade, electronics trade)
  • General contact information (address, e-mail address, telephone number, URL)
  • Names of the executives
Research Germany - List of the Largest E-Commerce Companies

The following industries are covered by the list of the largest e-commerce companies in Germany:

  • Online fashion retailers (e.g. Zalando SE)
  • Online electronics retailer (e.g. AG)
  • Online children’s and baby products retailers (e.g. GmbH)
  • Online furniture dealer (e.g. home24 SE)
  • Online car parts dealer (e.g. Delticom AG)
  • etc.

Free preview file, free updates and more: at Research Germany customer support is our top priority

The research team of Research Germany has specialized in making hard-to-find industries easily accessible and transparent. For this purpose, we create comprehensive market overviews of numerous industries in Germany and Europe and make these available as Excel lists via our online shop. You can find an overview of our current product portfolio here. Research Germany is not only characterized by high-quality and up-to-date data sets, but also by excellent customer support. If you have any questions about our products, are interested in preview files, are looking for support with individual research orders or have any other concerns, we look forward to hearing from you at contact[at] We look forward to helping you and would be pleased to welcome you as a customer.

Picture sources: Campaign Creators, Austin Distel

List of the 5 largest e-commerce companies in Germany

In the past two decades, e-commerce has experienced rapid growth in Germany. At the turn of the millennium, sales in online trading reached just 1.3 billion euros. In 2019, 59.2 billion euros have already been achieved. High annual growth rates are also expected in the future. These are the 5 largest German e-commerce companies:

Place 1: Otto (GmbH & Co KG), Hamburg: 13.4 billion Euro turnover (2018/19)

Otto was founded in 1949 as a classic mail order company, the “Otto Catalogue” is a household name. Even today, the mail order business still forms the core of the business model. However, the catalogue has lost much of its importance. Online trading accounts for the largest share of sales. It accounts for about three quarters of Otto sales. Otto operates around 100 online shops and is considered the number 2 in Germany in e-commerce after Amazon. Otto is the undisputed leader among German online retailers.

Place 2: Zalando SE, Berlin: 6.5 billion euros turnover (2019)

Zalando was founded in 2008 following the example of the US mail order company Zappos. As investors, the Samwer brothers with their company Rocket Internet were godfathers. They have already helped many e-commerce start-ups around the world. Zalando is a company that has been focusing almost exclusively on e-commerce from the very beginning. Originally focused only on shoes, the Zalando range now also includes fashion and cosmetics. In 2013, Zalando GmbH became an AG. 2014 an SE. In autumn 2014 the company went public.

Place 3: Klingel Group (K – Mail Order GmbH & Co. KG), Pforzheim: 1.0 billion euros turnover (2018)

Klingel (today officially: K – Mail Order GmbH & Co. KG) describes itself as Germany’s third largest mail order company, it is in any case the oldest existing one. The company was founded in 1923. As with other traditional mail order companies, a considerable part of the business is now conducted via e-commerce. Klingel has over 60 online shops, but is only in the top quarter of shop operators in this country in terms of online sales. This may be due to the fact that the range of products on offer is primarily aimed at the 50+ target group. It includes fashion, shoes, jewellery and watches, home textiles, household and garden products and electrical appliances.

Place 4: Thomann GmbH, Burgebrach-Treppendorf: 920 million sales (2019)

One would hardly suspect a global company in the Upper Franconian hamlet of Treppendorf near Bamberg. But that is the Thomann GmbH. The online shop for musicians’ supplies operated by Thomann has made the company the largest music supplies retailer in the world in terms of sales. The family business started in 1954 when the travelling musician Hans Thomann Senior founded a music shop in his home town and from then on earned his income as a travelling salesman. Under his son the business was consistently expanded and the internet opened the way to worldwide distribution.

Place 5: AG, Sarstedt: 879 million Euro turnover (2018)

The company name AG has been in existence since 2008, but the company was founded as a software house back in 1989. With the advent of the Internet and the spread of e-commerce, the business focus has shifted. Today the main business is the mail order business for notebooks and mobile devices via the two online shops (Germany) and (Austria). The company’s headquarters are in Sarstedt near Hildesheim. Further branches are located in Berlin, Potsdam, Munich, Stuttgart, Düsseldorf and Eggenstein (near Karlsruhe).


There are no reviews yet.

Be the first to review “Top 100 E-Commerce Companies Germany – List of the Largest E-Commerce Companies”

Your email address will not be published. Required fields are marked *