e-commerce has become a real competitor for stationary trade. The business of online shops is growing at double-digit rates per year, with no end in sight. No wonder e-commerce is an almost inexhaustible source of business ideas. Here are the 3 biggest German e-commerce startups. We define the biggest e-commerce startups as the best-funded startups in Germany in each case, according to our editorial selection. This article is based on the unique List of the 200 fastest growing startups in Germany.
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1. ABOUT YOU GmbH (Hamburg): Fashion e-commerce
The name Otto, among others, stands for the great history of mail order in the Federal Republic. Early on, the Hamburg-based company adapted to the changes brought about by the Internet and is now one of the world’s largest online retailers. ABOUT YOU is also an Otto product and – founded in 2014 – is part of the group’s portfolio. The start-up sells all kinds of fashion with a focus on younger and middle-aged people. To these, ABOUT YOU offers a broad assortment of 1,500 brands and 350,000 items. 75 percent of sales (2019/20 approx. 7.6 billion euros) are generated by the ABOUT YOU app!
2. Grover Group GmbH (Berlin): Equipment rental
Sharing economy is a buzzword that refers to more effective use of goods by sharing with others. There are now a variety of business models for this – one of which has been put into practice by Berlin-based Grover Group. The idea is to rent out electronics for a limited period of time instead of selling them. The company, founded in 2015, makes this possible on its platform grover.com or via partners such as Media Markt, Saturn, Gravis, Conrad and Tchibo. The offer ranges from smartphones to game consoles or cameras to e-scooters. More than 2,000 tech products can be rented – even for companies.
3. Mister Spex GmbH (Berlin): Eyewear e-commerce
Mister Spex is one of the pioneers of online retail in Germany. The company was founded back in 2007, when e-commerce was so slowly picking up speed. Today, Mister Spex is the largest online optician in Germany. The company has long been active beyond Germany’s borders – throughout the DACH region, in France, Great Britain, Spain, the Netherlands and, thanks to an acquisition, in Scandinavia as well. Mister Spex pursues a multi-channel approach: eyewear sales are essentially online-based. For service and repairs, there is a partner network with around 500 local opticians. Annual sales have exceeded the 100 million euro mark.
Source: Listenchampion Image source: Unsplash