Venture Capital Investor from Los Angeles leads A-Round for InfoSum

Venture Capital Investor from Los Angeles leads A-Round for InfoSum

Customer data is a valuable commodity in the digital age. Digital communication generates a lot of customer data. InfoSum, a start-up company founded in Basingstoke, Hampshire, in the south of England in 2016, is dedicated to making this data available for marketing purposes. It has now raised a total of EUR 12.7 million in a Series A financing round for the further development of its business model – led by Los Angeles-based investor Upfront Ventures. This article is based on the unique List of the top 250 venture capital investors in the USA.

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Marketing infrastructure for comprehensive collaboration

Targeted data networking for optimized marketing cooperation – that is the topic of InfoSum. The young company has developed a platform infrastructure that enables advertisers, media companies, data providers and advertising technology companies to work together on the basis of different available data sources – without having to move or pool data. Each party involved remains the owner of their data and all data protection standards are observed without compromising the collaboration. Data protection is always a sensitive issue with “Big Data” solutions and is elegantly ensured by InfoSum.

Upfront Ventures leads the Series A financing round at InfoSum together with another investor. The company, which was founded in 1996, is one of the leading venture capital companies in California. Since its founding, Upfront Ventures has invested in more than 200 companies. The investment portfolio comprises a good two billion US dollars. The investment in InfoSum should enable the start-up to grow further and above all to develop market potential in Europe and North America.
Picture source: Unsplash

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