AVAG Holding SE in Augsburg is Germany’s largest vehicle dealer with a turnover of 2.4 billion euros and 130,000 vehicles sold (as of 2019). The AVAG Group currently comprises 55 dealerships with 176 operating facilities. Of these, 40 are authorised dealers with 137 branches in Germany. The trading activities are controlled by various intermediate holding companies: DIO Dienstleistungs- und Beteiligungsgesellschaft (19 dealerships, 83 branches) for the Opel and Kia brands, DIA Albert Still GmbH (20 AVAG operations with 56 locations) for the Ford, Toyota, Lexus, Hyundai, Honda and other brands, and AV International with two holding companies for the markets in Austria and Eastern Europe. This article is based on the unique List of the 400 largest German trading companies.
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AVAG expansion in three waves – Germany, Austria and Eastern Europe
AVAG’s history began in 1915 when master blacksmith Albert Sigg founded a forge workshop in Augsburg. In the 1920s he entered the motorcycle trade. After the Second World War, the focus shifted to car trading. Under his successor Josef Still, the company became an Opel dealership in the 1960s. His son Albert Still developed the company consistently by expanding the location and taking over car dealerships and car dealerships. From the 1970s onwards, the company expanded in three waves. The last wave of expansion began with German reunification and the opening of Eastern Europe. The company in its current form with the holding structure has been in existence since 1991.
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