For a long time people thought that furniture was difficult to sell over the Internet – a mistake. The online furniture trade is forecast to achieve average annual sales growth of over 8 percent up to 2023, while the stationary furniture trade tends to stagnate. These are the 3 largest online furniture retailers in Germany: This article is based on the unique List of the 100 largest German e-commerce companies.
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- Excel list of the 100 largest e-commerce companies in Germany
- Includes: revenues (2015-2018), number of employees, contact details, executives
- Download of the Excel file valid indefinitely, free updates within one year after purchase, free preview file available
- Last update: 14.05.2020
Place 1: home24 SE, Berlin: 372 million Euro turnover (2019)
Only founded in 2012, home24 has developed into the largest online furniture supplier in Germany within a few years. As with many other e-commerce companies, home24 was sponsored by the company Rocket Internet of the Samwer brothers – among others – as an investor. The company has been listed on the stock exchange since 2018. Rocket Internet now holds only a minority share. home24 does its business with furniture, garden furniture and home accessories. Target markets are the DACH area, Benelux, France and Italy. In addition to the online sales channel, home24 has around 10 outlet stores in major cities.
Place 2: Westwing Group AG, Munich: 267 million euros turnover (2019)
Westwing sees itself as an e-commerce platform for Home & Living. Tasteful living as a principle of life is the concept. Accordingly, the platform offers less complete furniture equipment than home accessories, decorative materials, small furniture, lamps etc. – everything about corresponding storytelling. Target markets are Germany, Germany’s neighbouring countries, Slovakia, Italy and Spain. Westwing was founded in 2011 by an editor of the magazines ELLE and ELLE Decor. In 2018, the company was converted into a public limited company and went public.
Place 3: Kiveda Holding GmbH, Nuremberg: > 90 million Euro
The e-commerce company Kiveda has completely shifted to fitted kitchens. Customers can plan their kitchens on the Kiveda platform and order online right away. The company was founded in Berlin in 2013 and in 2014 took over Küchen Quelle, a stationary kitchen retailer for fitted kitchens. Some of its locations have since been closed because sales expectations were not met. Kiveda is once again increasingly focusing on online sales. However, nine “city stores” in major German cities will remain.
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