Vegan and natural is in – more and more consumers rely on purely vegetable raw materials, free of animal products and plastics for food and other goods of daily use and consumption. This also applies to “non-essential” flavourings like chewing gum. The Danish start-up True Gum recognized this gap in the market early on and wants to take off with its purely vegetable Chewing Gums. Reason enough for the Hamburg VC investor Oyster Bay to take a stake. This article is based on the unique List of the 200 most important venture capital investors in Germany.
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Plastic-free and biodegradable
Animal raw materials play less of a role in chewing gum, but artificial flavours and aromas from chemical production do. True Gum wants to offer its customers a “real” and “true” alternative here: Chewing gums in which only natural fruit-based flavor carriers are used. With this in mind, the company, founded in Copenhagen in 2017, promises its customers a plastic-free, vegan and biodegradable chewing gum. It is produced in its own factory in Denmark and sold through the True Gum online shop.
The Hamburg VC investor Oyster Bay was convinced by the True Gum concept. He has provided the young Danish company with one million euros for the further development of its business model. Oyster Bay is a venture capital fund set up by the Hamburg-based food entrepreneur Christoph Miller, which invests specifically in healthy, sustainable and functional food and beverage companies. The fund volume is around 30 million euros.
Source: EU Startups Picture source: Unsplash