In the Federal Republic of Germany, online purchases of food and beverages are estimated to generate sales of around 1.7 billion euros in 2019. This is still a modest amount compared to the stationary food trade. Food products are among the “late bloomers” in e-commerce. But the market is growing rapidly. Here the TOP 3 suppliers in Germany: This article is based on the unique List of the 100 largest German e-commerce companies.
- Excel list of the 100 largest e-commerce companies in Germany
- Includes: revenues (2015-2018), number of employees, contact details, executives
- Download of the Excel file valid indefinitely, free updates within one year after purchase, free preview file available
- Last update: 14.05.2020
Place 1: Hanseatisches Wein- und Sekt-Kontor Hawesko GmbH, Hamburg: 556 million euros turnover (2019)
Hawesko – the Hanseatische Wein- und Sekt-Kontor – has been in existence since 1964 and from 1989 to 1998 the company was majority-owned by Kaufhof, which in turn was part of the Metro Group. With the spin-off and IPO in 1998 the company went its own way. E-commerce forms the third Hawesko pillar alongside the Retail (stationary wine trade: Jacques’ Wein-Depot, Wein & Co.) and B2B (wholesale of wine and champagne) divisions. Here, the company operates under the brands Hawesko, Vinos, Carl Tesdorpf – Weinhandel zu Lübeck and WirWinzer with corresponding online shops.
Place 2: foodspring GmbH, Berlin: eight-digit turnover in the month
The Berlin company foodspring is a typical “plant” of the digital age. Founded in 2013, the startup has focused entirely on e-commerce from the very beginning. The business idea: healthy functional nutrition for muscle building, fitness and ideal weight. Online distribution is the main sales channel. Half of the turnover is now generated outside Germany. “Secondary” channels are drugstores and REWE. In 2019, the company had around 130 employees. In the same year, the two foodspring founders announced the sale to the American food company Mars.
Place 3: Vitafy GmbH, Munich: Annual turnover in the 2-digit million range targeted
Four founders created the Munich start-up Vitafy in 2013. The ProSiebenSat.1 Group was also involved at times, but withdrew in 2018. The young company focuses on e-commerce and classic over-the-counter sales. Vitafy offers fitness and diet products as well as dietary supplements – weight loss shakes, protein powder and superfood. These are marketed under the themes of weight loss, fitness, nutrition and health & beauty. In addition to online sales, Vitafy products can also be found in the assortment of the DM and Rossmann drugstore chains and the Alnatura organic food chain.