John Deere is a leading global manufacturer of agricultural machinery and also one of the largest companies in Germany. The US group, headquartered in Molina, Illinois, is also represented on the German market. For the distribution of its tractors, combine harvesters and other agricultural machinery, the group uses regional distribution partners in this country. Three of them are now being taken over to form a joint company that will in future cover practically all John Deere sales in the south-west of Germany. This article is based on the unique List of the 200 largest mechanical engineering companies in Germany.
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Three becomes one
The acquirer is Zürn GmbH & Co. KG in Schöntal in northern Baden-Württemberg. The company originally goes back to a village smithy and is still a manufacturer of agricultural machinery itself. However, the focus is on the trade with agricultural machinery. The sales partnership with John Deere forms an essential mainstay.
Up to now Zürn GmbH & Co. KG is represented by four partner companies at ten locations in the northern part of Baden-Württemberg. Now Landtechnik Vertrieb Windsbach GmbH in Windsbach near Nuremberg in Franconia and Zürn-Heber-Kröll Landtechnik GmbH & Co.KG in Kanzach in the Swabian Alb have been added. Landtechnik Windsbach contributes two locations with three partner companies and Zürn-Heber-Kröll four locations with two partner companies. The enlarged Zürn GmbH & Co. KG will thus comprise 16 locations with a total of 190 employees and will be responsible for John Deere sales in Baden-Württemberg and the northern half of Bavaria.
By merging the sales units, it is hoped to achieve a more powerful sales organisation overall and to exploit synergy effects. The existing employees will continue to be employed as part of the takeover. The previous managing directors of the two companies taken over will in future be employed in a managerial capacity at Zürn GmbH & Co. KG in the future.
Source: Agrarheute Image source: Unsplash
In our industry report of the German mechanical engineering industry you will find detailed information on areas of activity, an overview of the locations and clusters of the mechanical engineering industry, key financial figures as well as insights into the gender distribution and sustainability efforts of the sector.